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Archive for June 2011

Case study: How Magento’s flexibility allowed us to quickly sell a completely different product with relative ease


One of the big ways in which Magento differentiates itself is by its flexibility. I’ll show you one way in which we utilized that flexibility at a group buying website in The Netherlands called GroupDeal. At GroupDeal, usually we sell localized daily deals which have a from-price, a to-price and a discount percentage on display […]

10 Common ecommerce mistakes

E-commerce mistakes, tips and tricks

As owners of an online store we all know pretty well what we should and what we shouldn’t do in our webshop. So why are we still all making those mistakes? Is it a lack of time, a lack of attention or still a knowledge problem? Well, let’s try to do something about that last […]

A comprehensive checklist for selecting a Magento theme


Here’s a list of things to take into account when you’re selecting a Magento theme from one of the websites that sell pre-made Magento templates. We’re trying to get this list to be as comprehensive as possible. If you have any additions, please let us know! General look & Feel: – Does the template have […]

EBay just bought Magento


Hot off the presses: EBay has bought Magento. News has been released about a half hour ago. First off, congratulations to the Magento team for an amazing feat. So let’s take a look at the three possible change scenarios for you, the retailer / developer: – Nothing changes. Magento goes on as it did. Would […]