We are often all focussing on conversion. We’ll do everything we can to let a visitor become a customer. But once the sale has been closed, we often forget how important your Thank You page is. And what opportunities you have in there. Clients want to be sure that their transaction was succesful, so you can imagine that this page will really be read. Most of you already know that the order confirmation message is at least as important, because also this e-mail will be opened almost always. Although I have to admit here: experienced shoppers see the message coming in and do often not really pay attention to its content anymore. I just have to look at the last couple of times I bought something online myself. I see the message flowing into my e-mail client on the bottom right corner of my screen. “That’s Ok” I thought but didn’t open the message. Anyway, the Thank You page is certainly another possibility to engage with your customers. They will not leave before they saw the confirmation page on their screen. So, what can we do with this page? Let’s have a look at these 5 important tips.
1. Social media sharing
We constantly see buttons to share a product or other content piece. Everyone has them. But as a visitor, you probably first buy the product, do the checkout and then go back to the product page to share it with your friends? Don’t think so! Consequently it would be better to offer a clear and ready-made sharing possibility on the thank you page. To share your product with a push on the button.
2. Give back
If a customer just finished their transaction they have a positive feeling about you. You can use this principle in various ways. Some etailers send a discount coupon in their package and that’s a good idea. But putting a discount code on the thank you page might just give your customer the little push to immediately buy that upsell or cross-sell. Combine this tactic with showing some additional products and you’re ready to receive their second order.
3. Ask for feedback
Do you want to improve your online store and would like to involve your customers in that process? Excellent, this is the right moment to do so. There are plenty of tools available that you can easily integrate into your website and ask for short feedback about the customer’s purchase process. Keep it simple and short.
4. Newsletter subscriptions
Maybe you asked already for this at the checkout form, but right after the checkout there’s another opportunity to let customers subscrive to your newsletter. We all know how important it is that they do. So emphasize the benefits for them and take that chance to pull them in.
5. Do not forget the basics
It’s so easy to focus on conversion that webshops often forget to deliver the basic information on the thank you page. Sometimes it just says ‘thank you for your order’ and that’s it. But you should display the order details or at least provide a link to it. On top of that add information about the delivery time, frequently asked questions and show your phone number or contact form link in case the customer has some questions.