Author Archives 
Versatile web enthusiast. Specialized in e-commerce and the technology behind that.
86% discount: The Plundor Magento Extension Bundle!
Happy newyear! To kick off the year properly Plundor (which was started by Guido and I) offerts a bundle of six great Magento extensions to crank up those conversion rates. Plundor is selling the $150 dollar bundle (valued at $1,272.50) that’s worth its weight in gold until the end of this week. It’s the first of many bundles and [...]
11 More Best Practices for E-commerce Checkout Conversions
This is the final part of our checkout best practices roundup, and also the last post of 2011! Our previous post in this series focused on the structure of your cart and checkout. Now we’ll list some tips for capturing your user’s data during the checkout. 1 – Don’t make your customer think, design for the [...]
12 Best Practices for E-commerce Checkout Conversions
Your checkout is one of the most important sections of your store, and the easiest to screw up. Every customer of yours that wants to purchase something will pass through it, making it one of the most-visited pages on stores with a lot of products (your customers’ visits will be distributed over your products, but [...]
Guest checkout
This point is short and sweet: Your store should most likely allow guest checkouts. A considerable number of shops I come across wants to emulate the big names like Amazon and require a customer account registration or login in their checkout. Smaller webshops probably shouldn’t. In a number of stores now I’ve witnessed a tremendous [...]
What’s your store’s unfair advantage?
Jason Cohen over at A Smart Bear wrote an excellent article a while ago about why and how your startup busineses can have an unfair advantage. Now, e-commerce is not an original business idea at all. Of course this doesn’t mean it’s a bad plan to start an e-commerce website, as the e-commerce market is sized [...]
6 important bits of information to check when your webshop launches
Six important things that are often forgotten to do when you’re about to launch your shop: Describe all customizations done to your shop. Include information such as which custom theme you use, where that theme is located, who built the theme. Also consider which e-mails your translated and which are still left to translate (if [...]
Case study: How Magento’s flexibility allowed us to quickly sell a completely different product with relative ease
One of the big ways in which Magento differentiates itself is by its flexibility. I’ll show you one way in which we utilized that flexibility at a group buying website in The Netherlands called GroupDeal. At GroupDeal, usually we sell localized daily deals which have a from-price, a to-price and a discount percentage on display [...]
A comprehensive checklist for selecting a Magento theme
Here’s a list of things to take into account when you’re selecting a Magento theme from one of the websites that sell pre-made Magento templates. We’re trying to get this list to be as comprehensive as possible. If you have any additions, please let us know! General look & Feel: – Does the template have [...]
EBay just bought Magento
Hot off the presses: EBay has bought Magento. News has been released about a half hour ago. First off, congratulations to the Magento team for an amazing feat. So let’s take a look at the three possible change scenarios for you, the retailer / developer: – Nothing changes. Magento goes on as it did. Would [...]
Content Commerce & Magento
At Meet Magento 2011 in The Netherlands (Robbert wrote his impression of this Magento conference last week) there was an interesting presentation by Geert Jan Smits about Content Commerce. In short, the idea behind content commerce is to enrich your webshop with unique content to drive organic and/or viral traffic. This post discusses some approaches you [...]
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Case study: How Magento’s flexibility allowed us to quickly sell a completely different product with relative ease