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Category Archive for ‘Conversion & pursuasion’

5 important tips to improve your Thank You page


We are often all focussing on conversion. We’ll do everything we can to let a visitor become a customer. But once the sale has been closed, we often forget how important your Thank You page is. And what opportunities you have in there. Clients want to be sure that their transaction was succesful, so you […]

11 More Best Practices for E-commerce Checkout Conversions


This is the final part of our checkout best practices roundup, and also the last post of 2011! Our previous post in this series focused on the structure of your cart and checkout. Now we’ll list some tips for capturing your user’s data during the checkout. 1 – Don’t make your customer think, design for the […]

Analysing your average UPV/V metric to increase conversions with personalisation

E-commerce conversion and personalisation

This is the 2nd part of a series of articles about Conversion and Personalization. Last month we already noticed that there’s a large downside when your store is having a respectable conversion rate of 2%. The downside is about 98% large, so somehow there must be multiple reasons for visitors not to buy from you. […]

12 Best Practices for E-commerce Checkout Conversions


Your checkout is one of the most important sections of your store, and the easiest to screw up. Every customer of yours that wants to purchase something will pass through it, making it one of the most-visited pages on stores with a lot of products (your customers’ visits will be distributed over your products, but […]

How to increase your conversion rate with personalization and discovery

Conversion optimization by personalization

It’s a continuing challenge for online retailers to increase their ecommerce site conversion rates, because there are so many different variables which can affect how many of your visitors turn into customers. If you’re proud of a 2% conversion rate, you should consider the downside: 98% of your visitors either don’t find the products they […]

Guest checkout


This point is short and sweet: Your store should most likely allow guest checkouts. A considerable number of shops I come across wants to emulate the big names like Amazon and require a customer account registration or login in their checkout. Smaller webshops probably shouldn’t. In a number of stores now I’ve witnessed a tremendous […]

15 Tips for better conversion by design

Website conversion tips

In the end almost every website has a goal: creating leads or making the sale is one of the major reasons for having a website at all. When designing your website or webshop there are a lot of things that will influence the results. In this article we give you 15 tips that you can […]