Category Archive for ‘Ecommerce Basics’
Wow, while talking with a couple of other Magento professionals today we uncovered an extension developer with a possibly nefarious scheme. One (or perhaps more) of their extensions adds a static page to your Magento installation which contains a large piece of advertising specifically about their development expertise. So far about 5000 Magento stores are […]
A while ago a webshop I help run was faced with the fact that more and more traffic was coming from mobile devices (primarily iPhone, iPad and Android phones). Our website looked and functioned fine on iPads but on smartphones it was poorly usable – images were small, text was barely readable and buttons were […]
An affiliate is another website that promotes your products for a fixed or revenue share reward on sales made by referred traffic to your site. Affiliate marketing can be a good way to increase your traffic and sales without making up-front costs for that traffic. They key, of course, is the right execution. The […]
Your checkout is one of the most important sections of your store, and the easiest to screw up. Every customer of yours that wants to purchase something will pass through it, making it one of the most-visited pages on stores with a lot of products (your customers’ visits will be distributed over your products, but […]
The product page is one of the most important parts of your online store. If it’s good you will sell more. If it sucks, customers will leave your website early looking for the information theey need somewhere else.
In this new series of articles we’re going to learn you some ecommerce basics. Just starting online? Our new series will help you to learn the basic terminolgy. In this first episode: what is upselling and how to use upsells properly in your online store.