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Is WordPress Ecommerce getting mature?

WordPress e-commerce using WooCommerce

You know it, we are Ecommerce and Magento fans. But we also love working with WordPress, since producing content and creating an online presence has become so easy for everyone during the last couple of years. The combination of WordPress and ecommerce is slowly getting more mature. Let’s have a look at the current status.

It has been more than 2 years now, since I wrote my first post here on this blog about ecommerce using WordPress. At that moment the conclusion was that running an online store using WordPress was certainly possible, but not suited for larger stores. Now, at the beginning of 2014, is this conclusion still valid? What are the possibilities at this moment and what should you decide?

Content marketing on the rise

2014 May very well be the year that content marketing becomes huge. If it isn’t already. And WordPress gives an excellent platform to support such a strategy. As a company you having a solid content strategy has become a must. So, in case WordPress is chosen to support that, why not immediately use it for sales as well? In this article I give an update on the current status. And meanwhile I have some real experience in this area as well, since I’m running one of the stores I’m managing using WordPress and WooCommerce. And well, since I was busy writing anyway, the step to a WooCommerce manual was just a small one.

Is WooCommece the only choice?

Unlike full ecommerce solutions like Magento, WordPress is just a regular CMS. Just as with others like Drupal and Joomla, you need to extend the solutiomn using an e-commerce plugin. Which ecommerce plugin is the best one?

WooCommerce is currently the most popular plugin for WordPress ecommerce. But is it the best choice? Maybe not always. I personally like WooCommerce because of it simplicity and extendability. But that doesn’t mean it will always be the best choice. Think about localizations as well before making the choice for a certain plugin. Does the plugin offer solutions for payment providers you need? Any other integrations that are required in your area? However, you might findd that Woocommerce has a lot to offer. There are plenty of third party developers offerting extensions for lots of different countries. And help is always near because of the large Woocommerce community worldwide. Besides that, the choice in available themes has become really large. Check out the collection of WooCommerce comatible themes at Themforest for instance.

WooCommerce themes

Other WordPress ecommerce plugins

Don’t want to work with Woocommerce? Or other reasons not to choose for it? Here are some alternatives. Although I’ve worked with some of them, the plugins below are not listed based on their installed base. If you want to use any of them, please make sure you test the solution against your requirements.


My very first WordPress e-commerce site was once built with Wp-ecommerce. In the days that it was still buggy and payment interfaces sometimes did not exist yet. Wp-ecommerce has definitely improved since then. However, the fact that version 3.8 is the newest one for years already is not a good sign for the future of this still great WordPress e-commerce plugin
More information on Wp-ecommerce


Shopp is a paid plugin, but for everyone willing to start a serious online store it’s not a lot of money. Especially considering that free plugins like WooCommerce and Wp-ecommerce offer additional extensions as a paidd service as well. I personally never used Shopp for a live project, but the users are often enthusiastic about it. Although version 1.3 of Shopp has been released recently, also here the development seems to go too slow.
More information on the Shopp plugin


The Jigoshop plugin remains relatively unknown. And that should not be necessary, cause Jigoshop is still going strong and their extensions have a friendly price if we compare them to WooCommerce.
More information on Jigoshop

Other and new WordPress ecommerce plugins

Anywway, there are more plugins available that you can check out, including some brand new ones. Just try them and check what fits your needs!

Meanwhile I think that, at this moment, WooCommerce is the number one WordPress e-commerce plugin. So definitely check out WooCommerce and compare it to the functionality other solutions have to offer.

WooCommerce manual Building e-commerce solutions

Interested in reading more? Have a look at my brand new WooCommerce manual!

I’m still happy to use WooCommerce and WordPress for smaller shops. The conclusion I made two years ago is still valid though. In case of really serious shops, you’ll want to have a look at the larger solutions. But WordPress e-commerce has evolved and yes, it’s almost mature.

What’s your opinion? Is running an online store using WordPress meanwhile serious business? Share your thoughts and cases with us!

The Author of this post is robbert

Robbert is working daily on e-commerce websites in his current job. Writer of Dutch books about WordPress, Joomla and Magento. Living in the Netherlands. Follow Robbert on Twitter

1 Responses »

  1. I’d suggest Jigoshop. As you say, their price is great and the service you get is fantastic.

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