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Responsive ecommerce: is your online store already responsive?

Responsive ecommerce

It wasn’t too long ago when suddenly everybody needed a mobile website and companies spent fortunes on developing their m.companyname.com. Yes, we’re talking about a separate mobile website. And although online e-commerce isn’t completely accepted yet by the large audience, it certainly becomes more and more important.

Tablets and e-commerce

It’s pretty obvious that recent trends have been caused by the introduction of tablets and large-screen smartphones. I don’t know how things are in your country, but try to go online with your tablet and search for your next summer vacation. It isn’t doable! Yes, there are exceptions, but most of these guys have not been able to support the new techniques yet. I wonder if there’s anyone that would be willing to share conversion rates on tablets compared to regular dekstop machines. And why? Because these online stores simply don’t work. It’s often just frustrating to use them.

Oops, we have to be honest here, the Magento store connected to this blog has similar problems…

Responsive design in e-commerce

So, if you want to improve your mobile commerce, what do you need to do? The answer is simple: Responsive webdesign. Why? Because Google says so.

Is that all? Well, we could consider it an important statement of course, but it also makes sense. For search engines itis much easier and better understandable if there’s only one website using the same Html and CSS. For visitors, the technique is less important. They just care about the experience and wonder of it isn’t working as expected.

What should I do?

I always start with the question: which percentage of your visitors is already using mobile devices? Often, the site owner does not know the answer. And yes, it’s more than you’re expecting and the numbers will continue to grow. Now don’t jump of the bridge yet, just make a plan. Should you renew your design already? Then you’re lucky and you can immediately incorporate the new techniques to create a responsive ecommerce store. If you aren’t then it might still be worth investigating what you should change on the current design to make it responsive. It is often possible to do it without spending a fortune.

What do you think? Is your store ready for mobile users? We’d love to hear your experience here!

The Author of this post is robbert

Robbert is working daily on e-commerce websites in his current job. Writer of Dutch books about WordPress, Joomla and Magento. Living in the Netherlands. Follow Robbert on Twitter

2 Responses »

  1. Hi Robbert,

    Good article.

    While the proliferation of devices and screen resolution points to responsive design as the obvious route for ecommerce sites, it can be extremely expensive to create responsive websites on enterprise level platforms (six figures).

    The large retailers that I deal with on a day to day basis are currently looking for quick wins (building a mobile site, and optimising for touch on the main site) which allow them to build a business case for investing in responsive design.

    Ed

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