Interesting, mega concern Otto is doing well, sees eCommerce as the biggest sales driver and is investing heavily in social shopping and inspirational shopping.

So, what does that mean? Follow the big names and invest in social shopping and inspirational shopping, or try to carve out more niche markets through conventional ecommerce first? With restricted budgets the latter might be an option, but the chance for great rewards is higher in the former…

Source: Dutch article by emerce