When it comes to pre-made Magento frontend templates, there’s a wide variety of suppliers. Here are 3 things to look for in the template that is going to be the basis of your eCommerce adventure: The Magento template should match the identity you are trying to convey; The Magento theme should be compatible with the [...]
Defining cross-sells and upsell can already be a hard thing to do. Enter Magento: default options for entering cross-sells, up-sells and related products. To throw even more into the mix, there are community modules for “customers also bought” and other cross-references in the product catalogue. Another way to tie products together is using Magento’s grouped [...]
On Magento’s blog we can see Magento Enterprise Edition’s gift cards and customer store credits explained. Three ways these can make your store and story better by improving eCommerce functionality: Store credit can be used as a basis for loyalty programmes. Gift cards you offer in real life / in other channels can now also be [...]
Here are 10 best practices for front-end development (in Magento): Understand Magento’s front-end structure and follow conventions. Know how Magento is comprised of modules, know how layout XML creates page layouts and know how html blocks get loaded as defined by the page layouts. It is good to learn Magento’s structure first and then start [...]
Rumours and predictions around the rise of mobile ecommerce (mcommerce) have been around and increasing for a number of years. The actual growth of mcommerce has lagged behind predictions. A study by Nielsen shows that only 4% of the predicted number of mobile phone users purchased using their mobile phone. This article explores four reasons [...]
Fix for Magento 1.4.0.1 PayPal and shipping costs
Ultimate Magento SEO tips and tricks – part 1: content
10 (Magento) front-end development best practices
Case study: How Magento’s flexibility allowed us to quickly sell a completely different product with relative ease
Tailoring Magento to B2B e-commerce
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