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11 More Best Practices for E-commerce Checkout Conversions


This is the final part of our checkout best practices roundup, and also the last post of 2011! Our previous post in this series focused on the structure of your cart and checkout. Now we’ll list some tips for capturing your user’s data during the checkout. 1 – Don’t make your customer think, design for the […]

12 Best Practices for E-commerce Checkout Conversions


Your checkout is one of the most important sections of your store, and the easiest to screw up. Every customer of yours that wants to purchase something will pass through it, making it one of the most-visited pages on stores with a lot of products (your customers’ visits will be distributed over your products, but […]

Guest checkout


This point is short and sweet: Your store should most likely allow guest checkouts. A considerable number of shops I come across wants to emulate the big names like Amazon and require a customer account registration or login in their checkout. Smaller webshops probably shouldn’t. In a number of stores now I’ve witnessed a tremendous […]

Case study: How Magento’s flexibility allowed us to quickly sell a completely different product with relative ease


One of the big ways in which Magento differentiates itself is by its flexibility. I’ll show you one way in which we utilized that flexibility at a group buying website in The Netherlands called GroupDeal. At GroupDeal, usually we sell localized daily deals which have a from-price, a to-price and a discount percentage on display […]

3 Non-automated ways to improve Magento order administration efficiency


Many budding eCommerce entrepreneurs find out that managing a webshop requires more administrative effort than expected beforehand. Here are 3 non-automated ways of improving the efficiency of order management (in Magento). 1 – Learn Magento’s way of handling orders This is a general point in using any software system. I sometimes notice people starting out […]