So you are a webshop owner or have plans to start a webshop and success is within reach, right? Well….yes and no. Webshop success is not guaranteed nowadays. To tell you the truth…it never was. You’re not the only one out there, competition is fierce. So how to make your webshop a success?
We are often all focussing on conversion. We’ll do everything we can to let a visitor become a customer. But once the sale has been closed, we often forget how important your Thank You page is. And what opportunities you have in there. Clients want to be sure that their transaction was succesful, so you […]
According to recent studies, over 20% of customers have abandoned their shopping cart in the past because they were concerned about the website’s security. With the increasing threats and cyber criminals becoming more and more professional that number might even go up in the future. Having a secure website is no longer an option. Making […]
This is the final part of our checkout best practices roundup, and also the last post of 2011! Our previous post in this series focused on the structure of your cart and checkout. Now we’ll list some tips for capturing your user’s data during the checkout. 1 – Don’t make your customer think, design for the […]
This is the 2nd part of a series of articles about Conversion and Personalization. Last month we already noticed that there’s a large downside when your store is having a respectable conversion rate of 2%. The downside is about 98% large, so somehow there must be multiple reasons for visitors not to buy from you. […]
Your checkout is one of the most important sections of your store, and the easiest to screw up. Every customer of yours that wants to purchase something will pass through it, making it one of the most-visited pages on stores with a lot of products (your customers’ visits will be distributed over your products, but […]
It’s a continuing challenge for online retailers to increase their ecommerce site conversion rates, because there are so many different variables which can affect how many of your visitors turn into customers. If you’re proud of a 2% conversion rate, you should consider the downside: 98% of your visitors either don’t find the products they […]
This point is short and sweet: Your store should most likely allow guest checkouts. A considerable number of shops I come across wants to emulate the big names like Amazon and require a customer account registration or login in their checkout. Smaller webshops probably shouldn’t. In a number of stores now I’ve witnessed a tremendous […]
The product page is one of the most important parts of your online store. If it’s good you will sell more. If it sucks, customers will leave your website early looking for the information theey need somewhere else.
In the end almost every website has a goal: creating leads or making the sale is one of the major reasons for having a website at all. When designing your website or webshop there are a lot of things that will influence the results. In this article we give you 15 tips that you can […]