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Tag Archive for ‘personalization’ rss

Analysing your average UPV/V metric to increase conversions with personalisation

E-commerce conversion and personalisation

This is the 2nd part of a series of articles about Conversion and Personalization. Last month we already noticed that there’s a large downside when your store is having a respectable conversion rate of 2%. The downside is about 98% large, so somehow there must be multiple reasons for visitors not to buy from you. […]

How to increase your conversion rate with personalization and discovery

Conversion optimization by personalization

It’s a continuing challenge for online retailers to increase their ecommerce site conversion rates, because there are so many different variables which can affect how many of your visitors turn into customers. If you’re proud of a 2% conversion rate, you should consider the downside: 98% of your visitors either don’t find the products they […]